The product we decided to advertise for our Ad was Samsung Galaxy S2. We chose this product because of today its all about the newest phones and its become a big part of this world so it would get peoples attention.
To start off we did research on the product to use in our Ad, such as when the phone was invented, who are the people behind it, the phones competition such as iPhone and Blackberry, and its uses. We then began to come up with a concept of what our Advertisement would look like we did a storyboard & a script. After we came up with the concept we then had to do a presentation to the class pitching our idea and get people views on what they thought about it.
I think our advertisement was quite affective because we had a specific market we were targeting it at which 16-25 and in the Ad we used people who were around that age. It was also effective because in the Ad we made show we showed the good uses of the phone and the advantages of having it. The slogan was "Simple,Smart & Sophisticated" we used this because the phone is very simple and easy to use, its smart because you can it many ways and sophisticated because of the way it looks.
The technical and aesthetic qualities that were good were the different camera angles that were used and the different effects. We used different colours so that it was not boring to watch.
In comparison to a professional Ad I think we could of done much better with it looking more professional and there were mistakes that we could of fixed such as in some scenes the faces were cut off in a professional Ad that would not happen.
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