Viral Marketing Video -

T-mobile Dance Advertisement

Describe and explain what happens in the video: In the video we see a huge collective group of people doing a flashmob in the train station, where usually there are a lot of people by doing this it grabbed the peoples attention and they became so interested and decided to video it with their phones which possibly are those who use t-mobile networks because it is such a huge network brand which relates to the advert. At the end of the video you see people are sharing the video and what they just witnessed. T-mobile also uses the slogan "Life's for sharing" and because their network is widely used a lot of people share things through friends and family.

Who is the target audience: The target audience is mainly aimed at anyone who uses the t-mobile network.

Which digital platform does the video appear on: Internet (Youtube)

What was the purpose of the video: The purpose of the video was to inform people about how useful the t-mobile network is and the different ways in which you can share and explore with this network. The advert also provides entertainment for the viewers. The advert is also not boring its quite interesting watching a flashmob which grabs peoples attention immediately.

Technical Aspects, Sound, Image quality, Editing: The video quality is not that clear and you can see small pixels. The sound is clear and loud. The editing of the video because you can see different angles and views of the video its not just at one place.